Affordable Content And Shoestring Marketing Equal Success
Be Sure your Material is Shareable and Establish a Shareable Content
The technique of gaining huge returns on inexpensive content is to really make it go viral. This is obviously easier said than done, but it is by no means impossible. You first have to make your content shareable. Just as before, easier said than done, nonetheless it becomes much easier when following the recipe for viral content.
Social Currency – we share what makes us look good.
Emotion – we share what we care about.
Triggers – we share what’s at the top of our minds.
Public – we imitate what we see people around us are doing.
Practical Value – we share things that have value to others.
Stories – We share stories, not information.
Think Outside Facebook
Dropping a couple of ad dollars on Facebook will certainly help turn your site content viral. You should also utilize Twitter which can oftentimes return precisely the same result free of charge. It begins with looking for trusted voices in your industry and following them on Twitter.
Observe to determine which individuals take the time to retweet and reply to tweets. These are the influencers you need to center on. Tag these individuals when sharing your concentrated content and hope they will think it is great enough to share. It's always a smart idea to test run a piece of content on Facebook to check shareability before trying it out on influencers.
Think Outside of the Social Media Box Altogether
Even though Facebook and Twitter are obviously powerful resources,it is recommended to break away from these limitations. Sites like Reddit and StumbleUpon can drive equally as much, or even more, traffic than typical social media giants. StumbleUpon, for instance, recently made up over 50 % of the internet's referral traffic.