Classics Never Go Out of Style: Marketing Strategies that Still Work
Technology has evolved in leaps and bounds over the last few decades. Even with all of this advancement, though, the old adage of a true classic never going out of style still holds true. While most people might think of music and cars when they hear this, it also applies to the marketing world. That’s why business owners should consider these offline marketing strategies if they haven’t already.
Consider Sign Spinning
People once – and still do – hire individuals to serve as walking billboards. This offline marketing strategy, however, has seemed to evolve into “sign spinning.” A person standing on the side of the road spinning a sign is undoubtedly eye-catching, but does it work? As it turns out, some statistics show a 40 percent increase in sales once a company starts utilizing sign spinners. They may seem silly and they’re certainly not the human billboards of the past, but if it works… it works.
Donate Products and Gift Certificates
While donating to charity can certainly bring attention to a business, offering products or gift certificates for local contests can pay off as well. Whether it’s a local high school raffle or the local rotary club’s silent auction, this little investment can pay huge dividends when it comes to new customers, great PR, and increased referrals.
The Good Old Business Card
Business cards can be left in dentist office magazines, pinned to public bulletin boards or simply handed out to anyone a business owner gets chatty with. It’s one of the oldest offline marketing strategies to still prove successful, and this is in large part due to the affordability of printing them. If 50 business cards cost $3 and even one consumer makes a purchase, it’s been a profitable day.
Some incarnation of the aforementioned offline marketing strategies has been in use for centuries, but that doesn’t make them any less effective. They may be no replacement for digital marketing, but they’ll certainly help add to your bottom line.
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