Pay-Per-Click Advertising and Why Several Businesses Hate Them
Organizations are supposed to utilize any valuable marketing tool they have access to. And since some research showed a $2 return for every $1 spent on Google pay-per-click (PPC) ads, it seems PPC would be loved by every firm. As it turns out, though, this isn't the case. Here's why some businesses avoid PPC ads at all cost.
Unintended Clicks Cost Money
The big plus with PPC ads is that you will only be charged if someone actually clicks on your ad. As a result, though, this can be a blessing as well as a curse. Even if the consumer doesn't make a purchase after clicking your advertisement, your small business will still pay.
Even worse, someone could mistakenly click the ad and you will still be charged. Many organizations hate these odds, so they avoid PPC.
Takes Time for Results
In addition to the time necessary to set up a PPC ad account and create an effective ad, it can also take a while before witnessing any results. On average, it can take 3-6 months before any improvements from PPC ads are seen. To some budding entrepreneurs, this is just too long to wait for results when paying decent money.
Shoppers are Savvy to Ads
Ad blockers and DVR technologies have shown that people do not like getting advertised at. And even though a PPC ad will look related to what a individual is searching for, customers are now too smart to be enticed by this trickery.
Online searchers are trying to find value, and they feel they can find this more with organic searches. This is why some research has shown 94 percent of clicks on Google are on organic results and not advertisements.
There are several benefits to using pay-per-click ads. As with most matters in life, though,there are also negative aspects. And thanks to the previously mentioned cons, lots of firms don't even bother with PPC ads.
If you need help generating leads, please call us. We have an excellent lead generation program where we pay for all your advertising expenses and take all the risk for you. You only pay when you get results. This is a massive undertaking and understandably we're limited in how many companies we can help at any one time. If you're interested and find the program paused or not available, just leave your details and we'll let you know when it re-opens.
