What to Think about Backlinks in 2015

What to Think about Backlinks in 2015

Posted by Rudy Labordus in Lead Generation Leave a Comment

What to Think about Backlinks in 2015

Over the last few years Google has been on a tear trying to clean up their search engine results, and as part of that cleanup, backlinks are getting far more scrutiny than previously.

For most, understanding what Google wants with respect to backlinks is a perplexing enterprise, and one fraught with dire missteps that can lead to search engine results disaster.

To aid in avoiding that scenario, let's have a look into some of the best practices for building backlinks going forward in 2015, and how you can capitalize on them.

5 Best practices for link building in 2015

Make sure you change up your anchor text – These days a site with a link profile containing 95% of one particular keyword is a sure signal to Google that there is some funny business going on, and a penalty awaits. Your job now is to make sure you alter your anchor text to include a variety of keywords, naked URLs, and a few generic phrases like”click here”.

Seek social links – Links generated from social media can benefit you in at least two ways. First, they are a lot easier to get, and can carry the promise of increased traffic. Secondly, it is a signal to Google that your pages are engaging socially, which will help your ranking.

Aim for natural growth – Any huge influx of links is looked at very carefully, and often not all are counted. This can't be helped sometimes, of course, as in the case of a launch or event, but be forewarned.

Don't buy links – There isn't any safe way to buy backlinks and you will eventually be found out. Stay away from those pie in the sky offers of 10,000 links for $10, as it will definitely hurt you, probably sooner rather than later!

Don't use private blog networks – Extremely popular over the last several years, the use of private blog networks has been extensively uncovered by Google and dealt with in recent search engine algorithm updates. If you're very clever, you can create your own, but that can be a time-consuming and very expensive undertaking.


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