The Lessons Steve Jobs Taught Us on Marketing
Steve Jobs was definitely a pacesetter in his industry. Take Jobs' tips to make your marketing better established.
Follow the Right People
In this world, there are leaders and there are followers. Even leaders, though, still follow others. Because Jobs wanted to gain knowledge from the people he was around, he chose teachers wisely. This included Regis McKenna, who helped Apple out of the garage with his marketing prowess.
It is vital for local companies to also choose who they follow wisely. You will have the chance to follow serious influencers within your industry through social media. Checking up on these people will assist you to stay abreast to the latest industry occurrences. This may ensure you will almost always be one step ahead of the game.
Images Are More Powerful Than Words
The Apple core value of simplicity requires that their marketing has a small number of words. They instead focus on images. In fact, 87 percent of the most shared posts on Facebook in 2014 were images. Keep this in mind when promoting a company via social media.
Do Not Be Afraid to Spend Money
Did you know that Steve Jobs started the Super Bowl advertisement trend in 1984? Apple spent an inflation-adjusted $3.4 million on the TV spot and ad. This was a profitable investment that proved that sometimes you really do have to spend money to make money. This is not to say that low-cost marketing ventures are not effective. It is important to keep in mind that you need to be careful not to cheapen your product or service with distasteful marketing.
