Anyone Know the Right Way to Use # Hashtags?
If you're like many new to social media marketing, and particularly Twitter, you might not have a keen understanding of exactly what a # hashtag even is. Let's clear that up from the get-go. A hashtag is a convention used on Twitter, (though it may be used in other social media platforms to lead to Twitter) that organizes and categorizes conversations. They are symbolized by a # followed by a keyword with no spaces.
Some # Hashtags basic guidelines
Be sure to do your standard due diligence and see if the keyword you'd like to use is not being employed elsewhere. This is as easy as conducting a little research (a search on Search.Twitter.com) to ascertain if that # Hashtag is a good idea. Also, don't try to make hay with deceptive # hashtags, even if they are seriously trending. This will almost definitely blow up. One more thing: make sure to proofread before you generate that # hashtag!
4 Ways to market with # hashtags
- Make your # hashtags short and direct – Making it brief and direct is the best approach to win with # hashtags. If you wish to combine more than one, fine, but don't string together a small army of them, as that will annoy readers and label you an amateur.
- Make them memorable – An unforgettable # hashtag is one that will be shared widely. Give some consideration and you might have it go viral.
- Use them on your other social channels – A # hashtag wants desperately to be shared, and you can now do so across multiple social media channels including Facebook, Google , LinkedIn and Pinterest. This will really help to help sear the # hashtag into the minds of your readers.
- Use keywords – If you can. It's not at all times possible, but try and work in your brand or primary keywords.
Creating and using memorable # hashtags can keep your brand and conversation before your social media audience, and help perpetuate your campaigns. Give it a try today!