3 Ways to Make Your LinkedIn Profile More Marketable

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

3 Ways to Make Your LinkedIn Profile More Marketable

If you haven't done any marketing with your LinkedIn profile, it's time for you to learn how this can truly help you in ways you can only imagine at this time. LinkedIn has grown to become a monster online destination for business professionals and entrepreneurs. With over 259 million users, and more than 3 million LinkedIn business pages, there is a mega opportunity to be found here!

3 Tips for optimizing your LinkedIn profile page

  • Use your headline, summary and contact info wisely! – These areas are the most important in the new profile layout. Decide what keywords you would like to be found for, and include them in your headline and summary. You only have 120 characters to work with in your headline, so make an effort to craft a compelling statement about you and your business. Since the summary is now positioned above the fold, this also demands careful attention. Be sure to put any ways you like to be contacted in your contact information, and don't forget to link out to your site from there!
  • Acquire and feature testimonials – Getting recommendations and testimonials is what social proof is all about. Having others rave about you and your business is is always good.
  • Get professional photos – Your LinkedIn profile photo needs some attention. Don't slap up the latest photo you have showing you in either various stages of partying or undress. Select a professionally done headshot that shows you as you would appear to a client, whom some of these viewers may well turn out to be! Also, don't use older photos, regardless of how flattering, that represent you as you once were. The jolt of reality people get once they meet you in person may not go over too well.

By far the most profitable place to start is with your new LinkedIn profile. Whoa, you say; I already have one. Perhaps, but recently LinkedIn revamped your profile page, and the latest version is a perfect opportunity for marketers to plunder, so let's get to it and do these tips!

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