Ways to Effectively Utilize Tumblr in Your Business

See How You Can employ Tumblr in Your Business

Can you name the most under the radar site around for blogging, visual content, SEO and social media?

That site would be Tumblr. This gem receives more than 300 million unique visitors a month, and it's also free to use! (There are paid options if you desire)

Most marketers have seen Tumblr just as an afterthought, focusing only on the big five of social media: Facebook , Twitter, Google+, YouTube and Pinterest. Tumblr is a uniquely positioned platform with a decidedly young and hip demographic. It is huge with respect to visual content; it practically invented the wholesale use of memes. The blog is easy to set up and extremely customizable. Let's look at a few ways you can market your business with Tumblr.

3 Tips for marketing your business with Tumblr

Know what your audience loves and give it to them – Before you say “Duh”, remember that this demographic is often a tad younger than most and is certainly more tech savvy. Endeavor to express your business message in a more bold, fresh way that may seem even edgy to you, but mat well resonate better with a Tumblr crowd.

Create your own memes – Don't simply repost what others have done; create a message with your own memes that deliver your content in an innovative fashion. Strive for brand consistency, but live large here, as it will pay off. Tumblr is a visual content candy store, so do your best to stand out.

Integrate your account with your existing social channels – In addition to building a following on Tumblr, you'll also want to be sure to link to your Tumblr blog from all your other social media channels, and ultimately develop a system for cross-promotion here to bring even more people around. Tumblr is a seriously overlooked social platform.

If you haven't looked at Tumblr yet, we're here to tell you that there is a wealth of opportunity there, with a built-in, enthusiastic crowd that loves to share. Seems like a recipe for success to me!