facebook ads

Want to Learn the Secret to Successful Facebook Ads?

Posted by Rudy Labordus in Marketing Tools Leave a Comment

Utilizing Facebook ads generally is one of the most expedient and effective ad platforms for obtaining visitors to your sites, offers, and for many other purposes for your website. A Facebook Ad campaign is a breeze to get going, has great demographic targeting tools, and can be up in minutes. One thing to understand is that the key to receiving the best results and return on investment (ROI) is through the use of the most relevant and effective images available. It has been shown that imagery is 70-89 percent of the success or failure of a Facebook ad campaign. Let’s examine some useful tips to get the most from your Facebook ad images.

5 Great Image Tips for Facebook Ads

Creating a Facebook ad that produces a real impact and statement for your product or services is a matter of standing out from the rest. Listed below are five ways to do exactly that!

  1. Use very high quality stock images – Since your images will end up very small, make certain you’re purchasing from a reputable resource. Fotolia and iStockPhoto are two of our faves. The XS size of available images will be fine, as even these are cut down to the size of a postage stamp (110×80 pixels).
  2. Crop your photos to produce maximum impact – Crop your photos carefully to focus on the most important aspect of your ad. Cropping faces from the eyes to mouth is the most impactful technique for riveting people images. Also, make sure that your model’s eyes have life. When you use product images, get close!
  3. Choose eye-catching colors – Using bright, visually arresting images is going to do wonders for your click-thru rates. So many people opt to blend in with the pervasive Facebook blue, and thus consign their ads to a form of “banner blindness”.
  4. Choose the most attractive images you can find! – Unless you are going for a certain statement, select the most attractive photos you can get. People are attracted to beauty. Period. This is not to say that sometimes beauty can’t be trumped by cute, funny or outrageous.
  5. Employ humor if you can – Everyone enjoys a good laugh. If you've got the chance to inject a giggle into your ad, don’t pass it up! This will definitely result in a higher clickthrough rate!

For some good Facebook Ad illustrations of these imagery  principles working, check out this great article at Search Engine Watch.

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