Many businesses are under the impression that the e-newsletter is a tool from earlier times, when we were all connected to dial-up Internet via AOL and “surfed” the internet like a herd of turtles with Netscape. Even though the e-newsletter has existed quite a long time, it is still a very important tool that you would do well to employ. This is perhaps more true today than ever before. Anytime you can communicate more effectively and connect with your customers in a meaningful fashion is good. An e-newsletter is an extremely good method to use, build authority and effectively drive sales. The Direct Marketing Association informs us that every $1 spent on email marketing creates $40 in revenue. Aweber reveals that 77% of small business owners report increased revenue by using email.
Your e-newsletter doesn’t need to be boring!
You might have opted in for an e-newsletter in the past and been decidedly unimpressed. Been there, done that! However, your e-newsletter doesn’t need to be has as bland and un-sexy as those. Here are some eye-catching examples of E-newsletters that rock! What’s more, every major email autoresponder service has a wonderful array of newsletter templates, should you be hesitant or unable to design your own. Be sure to engage your readers by resonating with what interests them. Kayak, for example, isn’t simply attempting to tell you about the latest, greatest travel deals, but goes out of their way to sell the idea of travel.
Quick tips for an engaging e-newsletter
Here are some tips for writing an E-newsletter that gets opened and acted upon!
- Talk as if you’re talking to a friend – Customers respond to a friendly tone, and are much more likely to engage.
- You need to encourage communication – Make sure you give your readers every chance to respond and use specific calls to action to request it!
- Be specific! – Don’t stray from the topic, and most importantly, don’t be boring!
- Create extremely useful content – Provide fresh and unique content that’s useful and is exactly what is resonating with your list. (Be sure you know this!)
- Hit emotional hot buttons – Stirring up emotion makes your writing come alive, and will often promote more reader engagement.
