Save Cash With These Small Business Marketing tactics
Recycle Great Content
Every business that partcipates in content marketing has intermittent great pieces of content that really get noticed. This can explain why inbound marketing strategies,for example content marketing, net 54% more leads than their outgoing counterparts. So if you have had a great piece of content treat you right before, have you thought to bring it back around? If a small business makes a great blog post that will get attention, why not spin the content into a great video? Did a meme acquire more attention in a day than most posts get in a week? Why not repost it occasionally to get the same attention? Fantastic content is not remanded to a single-use existence. If it worked once, be successful again.
Send Out Weekly Emails
Mankind are unpredictable creatures. When we're not regularly reminded of something, we are going to often forget. With that in mind, send out weekly messages to your email list. When doing so, however, be sure to have something crucial to say. Sending a ‘when will we see you again?' email is simply inappropriate. Something should always be going on.
Hold a Class or Event
There are some people who are simply unlikely to walk into a business they don't know. Of course, this will change if they saw a potential event or class they were interested in. Restaurants could hold cooking classes. Sporting shops could host an archery competition. Whatever the organization, there is some event that can get folks in the door. Additionally, community announcement boards should have no problem with posted flyers for these events.
