local marketing

Local Marketing

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

5 Useful Tips to Power Up Your Local Marketing

Business is going ever more local and local marketing is getting more important every day. It's a fact. You know it yourself because you rarely head out of the house anymore not equipped with your smartphone, ready and able to find whatever your pleasure while you're on the go. Without a doubt, since consumers are able to uncover whatever they are seeking on the fly, it only makes perfect business sense to make sure your business is in the position to profit from location based marketing as well.

5  Local Marketing Strategies to Make a Profit

  1. Make sure to complete your listings – According to Yext, companies are losing at least $10.3 billion dollars a year by not having their profile information accessible and updated. If they cannot find you, you don't exist, and it's on to your competitor. Put in the effort to get your business listed accurately on sites like Google Local, Foursquare, Yelp, Facebook, MapQuest and any others you use.
  2. Reward reviews! – Rewarding reviews is a simple and cost-effective strategy to create terrific social proof, and also make your existing customers happy as well! You don't have to give away the store, and many regular customers are all too willing to do this for free (but give them something anyway)!
  3. Shower your customers with perks – Related to the above, make sure it is worth their while to come back repeatedly. There are many ways to do this including coupons, a loyalty program, backlinks plus more.
  4. Use coupons and daily deals – As reported by Entrepreneur, location-based marketing operates by not only pushing ads out to your existing customers, but by allowing new customers to find out about you. This can be easily done through daily deal sites, as well as simple coupons sent out via messaging.
  5. Engage with your customers – Don't make the blunder of failing to talk back to customers or prospects who are enquiring. If you do, you will undoubtedly reap the negative feedback you deserve! Take the few minutes necessary to answer, specifically when it pertains to customer service, and avoid a social media meltdown!

Local marketing means you need to be smart and capture and develop your local area, and begin to turn it into a profit centre for your small business.

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