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Confused About Google+?

Posted by Rudy Labordus in Marketing Tools Leave a Comment

What the Real Deal About Google+?

Has Google+ become an afterthought in your social media marketing plan? When is the last time you even took a look over there? You may even be asking yourself if Google+ is or ever will be a viable tool for your business. You're not alone because many are still divided as to whether to even spend any time or effort on Google+.

Here's why we believe it's useful both now and in the foreseeable future!

One shocking undeniable fact that really doesn't ring true (yet) is that Google+ has become larger in terms of reach than Twitter. This is undoubtedly because of the proliferation of Gmail and the convenience of having Google's entire suite of web services close at hand. Since Google Plus Local Listings already incorporate such small business services as Zagat, StreetView and Google+ User ratings, it has essentially replaced Yelp.

The development of Google Hangouts, for example, has a direct effect on where Google+ is headed as well. The cabability to use a Hangout, instead of say Skype, to do any sort of video conferencing, is a tremendous advantage. While it's true that in its beginnings Hangouts is a little clunky and hard to grasp, once you do, it's miles ahead of the competition. The ability to have your Hangout automatically recorded and uploaded to YouTube is sufficient to swing the scales in its favor.

So what are some ways businesses are using Google+?

There are many ways to use Google+ in your small business. Here is just a few:

  • Building networks with Google+ Circles
  • Use #hashtags as a way for posts appear in Google search
  • Link Google+ to your blog, and benefit with your photo attached to your search results
  • Use Google Hangouts for webinars, meetings, launches, interviews or you name it!
  • Use tags to reach out to people directly

To see a tremendous list of strategies as well as an incredible infographic for Google+, see this article on Copyblogger. While Google+ might not enable you to get all warm and fuzzy just yet, our bet is that it's worth the effort both now and down the road!

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