Use LinkedIn to Market your Small Business
LinkedIn has made great progress from the professional job posting site that got your resume posted to people who could hire you. While it can still serve that purpose in a somewhat more sleek way, LinkedIn has developed into must-do marketing resource for small business. If your SMB is not making the most of this platform, you are undoubtedly missing out.
Among the many features LinkedIn for small businesses are the ability to post content in many forms, meet and connect with other professionals that can help your business in many ways, and be a valuable tool in your business branding arsenal.
Let's look at 5 tips for helping your small business get a better footing on LinkedIn.
5 Tips for Small Businesses on LinkedIn
Utilize your profile – Your attempts at using LinkedIn for branding will be hindered if you aren't taking complete advantage of the tools the platform provides, foremost among these your profile. Use the rich tools available here to give a full and complete picture of your business.
Employ visual content – Today people respond to visual media far faster and with more decisiveness than anything else. Be sure you're posting videos, images, presentations and more every chance you have. (Although leave the kitty memes for Facebook!)
Become a groupie – There are very valuable connections to be found in LinkedIn groups, and you'll discover that you'll be getting on average 4X more profile views than others who aren't involved in groups. Be a useful contributor here, and watch your connections soar.
Work at connecting – If you are working at presenting yourself, posting great content, and contributing to LinkedIn, you will see that your connection requests soar. If you build it, they will come!
Try LinkedIn Company Pages – LinkedIn gives you the facility, much like Facebook, to create a dedicated company page. Make best use of this and use it as a satellite to your main site.
Another choice resource available to you to help you on this platform is LinkedIn's small business helps. Make sure to make use of these free resources to help your business grow in authority on LinkedIn.
