How to Make Content Marketing Pay for Your Business in 2014

How to Make Content Marketing Pay for Your Business in 2014

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

How to Make Content Marketing Pay for Your Business in 2014

If you've been internet marketing for almost any amount of time inevitably you've heard the oft-repeated proverb that Content is King. Well, as it turns out, it's finally right.

Content marketing is a marketing technique of creating and distributing valuable and relevant content to attract, acquire, and engage a clearly defined and understood target market – with the goal of driving profitable customer action. It is the art of communicating with your customers and prospects without selling. With that, it is undoubtedly the hottest buzzword entering 2014, and for good reason. Some 27 million pieces of content are shared daily. Along with Google's search algorithm getting smarter, and by that I mean being able to properly discern a piece of content's actual popularity via social signals among other things, it's more and more difficult to foist unmerited content upon the search results.

So how can you make that magic on your own sites?

Here are some trends and best practices for Content Marketing Plan in 2014.

  • Make a plan for your Content Writing – Understanding what and when you're planning to publish content greatly simplifies other tasks connected to it, such as marketing, and helps with consistency. Most publishers complain that producing enough content is their number one problem, so take away the pressure of needing to do it on the fly!
  • Have a company blog – Each month more than 329 million people read blogs, and the company that has an active blog is harvesting a cool 97 percent more leads than their competitors. Your blog is your simplest and fastest way to connect your brand with prospects.
  • Branded content – A concept somewhat new to the scene, branded content is built to sell with entertaining, high-end content (generally with a visual component) that is inextricably tied to the brand.
  • Try new content channels –There are a number of very highly-trafficked content channels out there you may not have taken advantage of. Have a look at LinkedIn sponsored posts, Google+, and Slideshare, to mention only a few.
  • Be sure to SEO your content – Keeping SEO principles in mind while producing your content can save time and improve rankings. Don't make the job harder by having to fix it later.
  • Employ a social media strategy – A full 80 percent of users would prefer to learn about and connect with brands on Facebook, it's no longer just a recommendation that you have an active and engaging social media plan.
  • Make sure you are optimized for mobile – 56 percent of Americans are now in possession of a smartphone, and are using it every day to make purchases and find your business! But that can't happen if your site only looks great on a 21 inch screen using Explorer. Optimize for all browsers and make certain your content is brief and to the point on mobile. Nobody likes to read volumes on a tiny screen.

2014 could be the year your content marketing helps you separate from your competition, if you plan for and implement it. It will be worth it!

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