How Often Should You Email Your List?
So how often can you communicate with your email lists? That's a common query for marketers starting with email marketing. On one hand you don't want to irritate the very people you're attempting to seduce, but at the same time you want to be able to deliver top-notch, relevant content to help keep you and your business front and center when they require your services, or when you need to market to them.
The truth is there's no standard answer. Email marketing of one business might need to communicate a lot more than another, while another needs to send merely enough to stay in mind. So let's have a quick look at a few of the principles you should consider when coming up with that perfect number for your business.
What you should know about email frequency
The first thing to understand is that your prospect's inbox is a competitive place. Lots of others are vying for attention there, and to be noticed you need to accomplish a number of things.
If you desire to develop a long-term relationship with your lists, you'll need to give, give, and give some more. Once they've reached the point where they can trust you, and understand what you're about, you'll have the ability to send the occasional sales pitch.
Educate, encourage, inspire and otherwise uplift your audience about your industry, and then about why specific products and services might be of benefit to them. Always know the intent of a particular mailing, and avoid the temptation to sell in every email.
With that being said and hopefully done, it seems as if a frequency of somewhere in the neighborhood of 2-3 times a week is best. Any more seems intrusive, and less not really enough. Furthermore, if you mail every single day (or more) coming up with vibrant, valuable content for your emails gets quite difficult.
You'll quickly get a feel for how much is too much, and not only that, your subscribers will let you know. If you're getting lots of unsubscribes, check the reasons. If it's because they're hearing too often from you, they'll say so. If the content isn't relevant, you've got other concerns to address.
