How Local Companies Can Build A Brand With Email Marketing
If you have an email marketing tool, it's likely that you can track your clients' engagement. This can include buying patterns and even statistics such as open rates. Use this information to highlight specific brand features to targeted clients.
Communicate The Brand Inside The Email
When sending out emails, most local businesses want to just get the message across. Occasionally, this results in some companies sending out simple text-based emails. Do not be this simplistic. Be sure every email sent boasts the brand's voice, core values and even the slogan and logo. Brand building must be consistent across all platforms.
Deliver Special Offers And Newsletters
One of the best ways to keep a brand in the forefront of consumers' minds is to occasionally provide value through email marketing. Every message does not have to be about updated features, new location openings and “Come See Our New Showroom!” pitches.
There are without any doubt a lot of folks on your email list who have only done business with your company once or not at all. Keep them interested by providing value through informative newsletters and special offers. Make sure to never send too many, though, or you will risk getting marked as spam.
Work with Customer Behavior To Highlight Brand Aspects
Most email marketing tools allow local businesses to track how their buyers engage. This can include “open rates” and even purchasing behavior. This data may be used to highlight certain brand attributes to specific customers.
Corporations already use customer information to take part in personalized marketing. Once you know what's important to your customers, you can send various messages to different recipients and focus on the part of your brand that those clients most appreciate.
Building your brand is a non-stop job, and you should use every tool available to you to pull it off. Fortunately, email marketing is one of the few tools that you are likely already using.
If you need help generating leads, please call us. We have an excellent lead generation program where we pay for all your advertising expenses and take all the risk for you. You only pay when you get results. This is a massive undertaking and understandably we're limited in how many companies we can help at any one time. If you're interested and find the program paused or not available, just leave your details and we'll let you know when it re-opens.
