What is Hashtag Marketing and How Can It Help You?
Hashtags have taken the world by storm, and the world of marketing is no exception. They are in nearly every post, for many different reasons. Born on Twitter, which remains the most prominent venue for hashtags, they have become a form of shorthand for a world that's already short!
Now even Emojis are getting into the act, with Instagram announcing support for the little darlings. (Not yet on other networks)
Hashtag marketing can serve many purposes, some of them being be to engage with your audience, find out what they're talking about and help you in your branding efforts.
Let's look into 5 specific ways your business can use hashtag marketing to your advantage.
5 Tips for making the most of Hashtag Marketing
Learn about what your audience is interested in – Hashtags are a quick and dirty way of getting some audience preferences into the mix. Carefully employing hashtags can help you discern interests, needs and concerns quickly. This can serve numerous purposes in your marketing plan.
Look into paid promotion – Promoting your hashtag on Twitter can occasionally make a popular campaign wildly popular. Only do this when you've got a good one going. The goal here is to have your hashtag make in onto Twitter's trending list.
Utilize local hashtags for brand promotion – If you're attempting to promote more than one local location of your business, it can be a good idea to employ locations in your hashtags. This is a quick and easy way to grab some Twitter search visitors from those looking for a service in a specific area.
Join the conversation on trending hashtags – One great way to leech off of popular hashtags is to simply join the conversation, but by adding your own unique voice to the mix. A super way to leverage the popularity of popular hashtags.
Energize your other marketing efforts with hashtags – The prudent use of hashtags can be a quick way to amplify your already running marketing campaign. Pointing to and drawing attention with the clever use of hashtags can bring you visitors you may not have had.
Hashtags are easy to use, and can be an added tool in your marketing arsenal. Start using them today!