Best of Both Worlds: Merging Online and Offline Marketing and Advertising
If you are effectively marketing your organization, you are undoubtedly doing online promotion. After all, 81 percent of shoppers go online for research before making any large purchase. Do not think that this means offline marketing is less essential, though, because if you can integrate online with offline, you will notice substantial gains in your local marketing strategy.
Make Offline Events, Advertise Them Online
Creating and hosting an occasion is a fast way to get new business in the door. Regardless if you are offering a free class or simply hosting a networking event for local contractors, the additional name recognition will certainly be beneficial.
You have to do more marketing and advertising, though, than simple flyers, newspaper ads or bulletin board postings. Use Facebook to make an “Event Page,” announce the event on all of your social media, make use of blogs to let consumers know how to prepare and even drop a few dollars on promoting the event via social media.
Get Word-of-Mouth to the Online World
Many businesses get a ton of promotion from word-of-mouth marketing, but why wait for the word to spread organically? Instead, snag video of a patron actually talking to one of your best employees. Since you have the camera out anyway, take a moment to interview a happy customer or simply take a photo of them enjoying your product. Completely happy customers are a solid tool both on and offline.
Use Calls to Action Offline to Drive Traffic Online
Calls to action are frequently connected to online videos and blogs. The fact is, these calls work with offline traditional marketing too. From TV commercials to billboards, tell people to visit your social media pages or website. Needless to say, a modest amount of incentive in these calls goes far, but it is worth it to find new customers.
No advertising campaign proves successful with one system. For that reason, you need to implement marketing both on and offline to garner success.
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Comments
That was a really nice post there. Having the best of both the offline world and the internet arena is surely something that can make huge potential especially now that everyone has gone digital. I see it as killing two birds with one stone 🙂 Thanks a lot for sharing. I have enjoyed reading the post.
Cindy