Facebook is the largest social media network on the planet. Brands love it because it enables them to connect with a truly global audience. The advertising tools that it offers are also among the best in the business. It goes without saying that any business that’s trying to generate sales online will devote a big chunk of its time and …
Getting Started with Hashtag Campaigns in 2021
Hashtags are an incredibly powerful tool to increase engagement and brand awareness. They have become an integral part of the social media experience. It’s the great equalizer among social media platforms. Hashtags serve the same purpose whether you’re on Facebook, Instagram, Twitter or TikTok. Hashtags are now firmly entrenched into the social media culture. So much so that the word …
iOS 14 and Facebook Ads: How It Can Affect Your Campaigns
Apple is one of the leading device manufacturers in the world. As of January this year, the company has an active install base of more than 1.65 billion devices across the globe. This massive ecosystem that Apple has created provides marketers with an incredible opportunity. Customers who use Apple devices are known to have higher purchasing power. Marketers can thus …
What is Facebook/Instagram Ad Fatigue and How to Avoid It
Facebook and Instagram are the most widely used social networks with billions of users combined across the globe. They have now become synonymous with social media marketing. No campaign would be able to realize its full potential unless the audiences on these platforms are tapped. Facebook, the company that owns both of these platforms, has built powerful advertising tools that …
Why Pinterest marketing should be on your radar in 2021
What comes to your mind when you hear about social media marketing? It’s likely Facebook and Instagram as they’re two of the most valuable online marketing platforms available today. Digital marketers also run campaigns on Twitter, Google, YouTube and now even TikTok. Yet there’s one platform that flies under the radar even though it has incredible value to offer. Pinterest …
What Are Reactivation Campaigns… and Why You MUST Do Them?
As you plan the marketing strategy for the rest of the year, don’t forget to include a reactivation campaign in the mix. Reactivation campaigns are a must for businesses of every size and industry, and for good reason: they can result in big, fast jumps in revenue and profitability! Here’s what you need to know: What is a Reactivation Campaign? …
7 Tips to Do More (and Better) Video Marketing for Your Business
As a small business, you are always searching for ways to make the most of your marketing budget to expand your reach and boost sales. No marketing strategy is complete without video marketing, but it can be hard to know where to start. Whether you need to create your first video marketing strategy or improve an existing one, the following …
How to adapt your eCommerce strategies to increase sales in the summer
Summer is finally upon us and with it comes a thriving retail season. Summer has traditionally been a good time of the year for brands. People approach the season with a zeal. Some overhaul their wardrobes, others make travel plans or look to have new experiences to make good memories. This provides brands with an incredible opportunity to increase sales. …
What is TikTok marketing + Tips to harness its power
TikTok has only been around for a couple of years but it has quickly become one of the most powerful platforms on the internet. Its popularity really took off during the pandemic when people were forced indoors. The snackable video format provided them with an opportunity to get creative. For viewers, it meant that they could consume a lot of …
8 Methods to Get the Most From Your Digital Marketing Budget
Businesses of any size always try to get the most out of their budgets, but this is particularly important for small businesses with limited funds. Careful planning and prioritizing, along with following a few tips, can help you get the most from your digital marketing budget. This approach lets you keep more funds free for other aspects of your business. …
