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13 Tips to Take the Perfect Photo for Your Digital Marketing – With Your Smartphone

Posted by Tammie Butler in Marketing Strategies, Marketing Tools Leave a Comment

You may think that you need a high-quality camera to take photos for your business. The good news is that you don’t need to invest in a camera. As long as you have at least a mid-range smartphone, you can likely take very good pictures with it. If you have a high-end smartphone, there is no question about it. Your …

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What is Search Intent and How to Leverage It To Increase Rankings

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Google’s ranking algorithms have progressed significantly in the past few years. While it was possible to obtain high rankings for your content through strategic keyword placement and link building in the past, that’s no longer the case. They’re still crucial elements for any SEO strategy but Google now takes into account a lot more before deciding how to rank content …

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Preparing your social media for the 2022 holiday sales push

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Social media is crucial for brand marketing now more than ever before. It’s of particular importance during the holiday season when people are actively looking to purchase items for themselves and their loved ones. The holiday season is both an opportunity and a challenge for brands as the competition is fierce at this time of the year. Ad rates tend …

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7 Link Building Strategies for Small Businesses That Deliver Results

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How do you get more traffic and boost your website’s visibility in the search engines? Link building is a proven way to accomplish both! It will not only increase the chances that someone comes across a link to your website, but it also adds to your reputation factor in the search engines, giving you a boost in the search engine …

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8 Creative Ways for Small Businesses to Grow Their Email List

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Every small business needs to have an email list – it’s one of the most valuable assets you can develop in today’s largely digital world. Having a list of people you can send information to regarding product launches, sales, and service reminders will give you a big boost to your business. But you need people to opt-in to receive emails; …

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Why content marketing is still relevant in 2022

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Every marketer has heard the adage “Content is King.” The idea behind is simple enough. If your content speaks for itself and helps people find the answers to what they’re looking for, then you’re set. However, with the significant evolution that online marketing has gone through over the past decade or so, many now believe that perhaps content marketing isn’t …

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How to Perform a Successful Social Media Rebrand

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Rebranding is a significant exercise but it’s not uncommon. It’s rare for businesses to look and continue to operate the same way that they did when they launched. In the age of social media, rebranding has become even more crucial, since social networks are now the first touchpoint for most prospective customers. It’s vital for businesses to ensure that their …

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How TikTok Spark Ads Can Supercharge Your Advertising

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TikTok has become a global phenomenon in just a few years. The short-form video sharing service has seen its popularity skyrocket, largely due to how it differentiates itself from other social media platforms. There’s a lot of focus on discovery, enabling users to easily discover content from new creators that they may not be following, while the full-screen video experience …