If you want to sell anything to anyone on the web then it is vital that you figure out how to write persuasive content. Not tough you say? Perhaps until you’ve tried it once or twice. You then begin to realise why top copywriters get paid a lot of money. You don’t need to give up just yet, however. There …
What is SoLoMo and Why Do I Need It?
If you haven’t yet incorporated the concept of SoLoMo, (social, local, mobile) it’s high time to get connected and realize exactly how and why this is a most important direction for your small business to embrace. So what is SoLoMo and why do you need it? The melding of these three distinct technologies was bound to happen. As mobile devices …
What are # Hashtags?
Anyone Know the Right Way to Use # Hashtags? If you’re like many new to social media marketing, and particularly Twitter, you might not have a keen understanding of exactly what a # hashtag even is. Let’s clear that up from the get-go. A hashtag is a convention used on Twitter, (though it may be used in other social media …
Small Business Innovation
Small business innovation – Some basics While on the surface it would make perfect sense that the smaller, more agile entrepreneurial companies amongst us would be the most innovative. You would think this would be true. And you also would be wrong. It’s not for a lack of trying or desire. It’s simply that smaller businesses do not have the …
5 Common Social Media Mistakes and How to Avoid Them
Social media marketing for your small business is tough enough without shooting yourself in the foot. Self-induced social faux pas are easy to commit, and hard to get over. While some 74 percent of brand marketers saw an increase in website traffic after investing just 6 hours per week on social media, in contrast to another 83 percent have abandoned …
5 Simple Steps to Manage and Protect Your Online Reputation
We’ve all seen how fast word travels today, and nowhere is that more significant to your small business than in the realm of your online reputation. What took you years to build can be ruined in seconds. Just in case you’re not up to speed on why exactly your online reputation matters so much, let’s look at a few statistics. …
Why Should You Give SMS Marketing a Try?
Why Should You Give SMS Marketing a Try? SMS marketing, which stands for simple message service, has shown to be a viable substitute for email marketing. It’s getting harder and harder to find people who are not using text messages in one form or another, and they are not only the world of pre-teens. Why SMS marketing deserves a serious …
Daily Deal Sites Can Work!
Don’t Believe Everything You Read – Daily Deal Sites CAN Work! You’d think from all the hate that’s been written about daily deal sites, and the way they are now all a thing of the past as an effective way to market your small business, we wouldn’t like them either. You’d be wrong. There’s quite a bit that goes into …
It’s Time to Do Some Website Spring Cleaning
It’s that time of year, when many of us get around to doing some spring cleaning, this also ought to apply to your small business website, as well. You need to do your website maintenance. It’s far too easy to let this task go by the wayside, but the results of this is a progressive loss of visitors, a poor …
5 Potent Online Reputation Management Strategies You Can Count On
Think your online reputation doesn’t matter? Think again! Based on a study by Erik Qualman of Socialnomics.com, nearly three-quarters of respondents say they trust the info provided by total strangers online. Further, some 80 percent of consumers have changed their minds about purchasing a product after reading a negative review online, and over 84 percent say they find online product …
