A group of people engaged in SMS marketing, holding cell phones against the backdrop of a blue sky.

Why Should You Give SMS Marketing a Try?

Posted by Rudy Labordus in Marketing Strategies Leave a Comment

Why Should You Give SMS Marketing a Try?

SMS marketing, which stands for simple message service, has shown to be a viable substitute for email marketing. It’s getting harder and harder to find people who are not using text messages in one form or another, and they are not only the world of pre-teens.

Why SMS marketing deserves a serious look

The primary reason wise marketers are giving text messaging a go is because of how the medium causes people to respond. According to CallFire SMS text messages possess a 98 percent open rate and a tremendous 83 percent are opened within the first three minutes! Moreover, promotions using SMS are found to be redeemed at 20 percent or higher, in contrast to traditional media such as coupons, newspaper ads, radio, or direct mail, which average rates of two percent. Not just that, CallFire further reports that the return on investment can be far greater than in more traditional media. With a monthly cost of less than $30 to send 1000 text messages, and redemption rates of 20 percent or more, it works out to less than .30 cents per customer in your door.

4 Ways to make your SMS marketing campaigns a success!

  1. Be certain to deliver value – Be sure that you’re not wasting their time! Give great value, whether you’re delivering a palpable offer or simply directing them to somewhere where they can consume more great content. Deliver Value!
  2. Keep it short, sweet and personal – Personalizing your texts and keeping them friendly and brief is a great recipe for success with SMS. Something like, “Hi Mandy, thanks again for shopping with us! We look forward to seeing you again soon. Show this msg to receive 20% off your next purchase at [STORE NAME & PHONE NUMBER].”
  3. Include a call to action – Make sure you ask for the action you want them to take. Saying something similar to “Text SaveNow to 123456 to get a 10% off coupon today” will set their mind to action mode.
  4. Track your results – SMS rocks! when it comes to measuring metrics. There are a number of things you can keep track of on your campaigns, from click tracking to who opened what. So make sure you track and measure your results, to effectively plan the next campaign!

Leave a Comment