3 Reasons Why Pokémon Go Isn’t the Next Marketing Trend There is very little chance that you have not heard of today’s Pokémon Go craze. In just the first two weeks of its launch, the app saw 15 million downloads from app stores. Due to its overpowering popularity, some have noted using it as a marketing tool, but for small business owners, …
How to Effectively Show Off Products Online
How Local Business Owners Can Productively Show Off Products Online Visual cues are important, but they are not all that potential clients will notice about your product. Your product descriptions can prove just as helpful at selling as pretty images. Upload Good quality Pictures Although many people say that true beauty is on the inside, it is obvious that many …
3 Local Business Marketing Lessons from ‘Home Alone’
3 Local Business Marketing Lessons from ‘Home Alone’ Never Hesitate of Change When Kevin’s family realized he was home alone, they began doing everything within their power to get back to him. Making sure the movie was not 30 minutes long, they bumped into travel troubles along the way. Refusing to let this stop her, Kevin’s mom ended up traveling …
How Local Businesses Turn Customers into Brand Advocates
Ways for Local Businesses to turn Customers into Brand Advocates Stop Overlooking Your Clients as a Powerful Marketing Tool A cursory online search would provide local company owners with a wealth of marketing strategies. Absent from many of these lists, though, is the thought of using your current clients as marketing tools themselves. Shoppers are twice as likely to mention …
3 Ways to Grow Your Brand via Instagram
How Local Companies can Grow Their Brand via Instagram Facebook is undoubtedly the big kid on the block when it comes to marketing on social media. Your small business must realize, though, that many other platforms can be advantageous as well. Look at Instagram, for example, and you will see a site with 60 million daily image uploads and 500 …
3 Tips for a Successful Online Product Launch
3 Tricks for a prosperous Online Product Launch While the often touted 80 percent failure rate for new products is an overstatement, studies do show that 30-49 percent of product launches fail. There are definitely an abundance of reasons behind this rate, but one of the largest causes of failure is botched product launches. First impressions are everything, so if …
3 Direct Mail Marketing Mistakes Local Businesses Must Avoid
These Direct Mail Marketing Problems Could Ruin Your Advertising Failing to realize Direct Mail Analytics Analyzing the results of social media, email and pay-per-click marketing, while not simple for novices, is easy when compared to traditional marketing methods. After all, clients cannot click on a direct mailer and have open rates sent automatically. This does not mean, however, that you …
Why Businesses Should Outsource Their Social Media Marketing
3 Reasons You Must Outsource Your Social Media Marketing Forecasting the Unpredictable There will always be things that are unpredictable in the marketing world, but having a professional on board can decrease these surprises. The fact of the matter is that social media marketers spend all of their time navigating the complex marketing world that is social media. They can …
Customer Retention Methods that can Boost Sales
Customer Retention Strategies that Bring in More Profit Just because a client hasn’t purchased something in a while does not always mean they are a former client. In reality, they may simply have not been motivated to make the trip back to your store or website. Looking at statistics, though, shows that there is a 70 percent probability of making …
Analytics Mistakes that Local Businesses Must Avoid
The Analytics Mistakes that Can Kill Your Marketing Thinking Correlation Equates to Causation Statistics indicate that violent crime rates go up as ice cream sales increase. This is a correlation, but it does not mean ice cream causes violent crime. In fact, the two actually rise as the weather gets hotter. Never think that your internet site traffic increasing or …
