These Customer Loyalty Strategies Keep Working Customer loyalty is a tricky thing to come by. In fact, one study showed that nearly 80 percent of consumers would jump ship within a week of a single negative customer service experience. This obviously makes customer service important, but gaining loyalty requires much more. Fortunately, business owners can use the following customer loyalty …
3 Marketing Lessons Learned from Doomsday Preppers
What Doomsday Preppers Can Teach Us About Marketing Doomsday preppers, typically just referred to as “preppers,” are people who actively prepare for a catastrophic collapse of society. It could be by building bunkers or learning outdoor skills, and these people aren’t a rare breed. The show “Doomsday Preppers,” in fact, drew 4 million viewers for its premiere. With this currently …
3 Ways Local Businesses Market at Community Events
How Local Businesses Can Market at Community Events People fall in love with companies for many reasons, but more and more, consumers are gravitating towards businesses that get involved in the community. Over half of people worldwide, for instance, say they will pay more if a company does socially responsible things like getting involved in the community. This creates a …
3 Offline Marketing Mistakes Local Businesses Keep Making
These Offline Marketing Mistakes Are Hurting Your Business While online marketing is obviously very important, it doesn’t mean that local business owners should ignore offline strategies. Even in the newspaper business – a dying industry – three-fourths of advertising revenue comes from offline ads. This proves that entrepreneurs can’t solely focus on digital. If they’re making the following offline marketing …
3 Quick Ways to Get User-Generated Content for Marketing
How Local Businesses Can Solicit User-Generated Content Local business owners and their marketing managers are typically wondering how to create informative and interesting content. This is a constant necessity, but over the years, marketing professionals have recognized that user-generated content can be just as valuable. Even back when Myspace was still the social media giant, data showed this form of …
3 Marketing Strategies That Never Go Out of Style
Classics Never Go Out of Style: Marketing Strategies that Still Work Technology has evolved in leaps and bounds over the last few decades. Even with all of this advancement, though, the old adage of a true classic never going out of style still holds true. While most people might think of music and cars when they hear this, it also applies …
Have a Few Extra Minutes? Use these DIY Marketing Tips
3 Do-it-Yourself Marketing Tips Business Owners Should Know Working with a marketing manager can provide a company with years of expertise in the promotional world. When it comes down to it, though, there are some things digital marketing agencies don’t do. While the following DIY marketing tips cannot replace a full-on digital strategy, they can help budding entrepreneurs succeed in the …
Does My Business Need a Social Media Manager?
3 Benefits of a Local Business Using a Social Media Manager In 2005, only around 5 percent of Americans were using social media. By 2016, this number had grown to nearly 7 out of every 10 citizens. This tremendous growth makes it relatively easy to understand why so many businesses utilize social platforms today. They often wonder, though, whether they …
3 Tweaks to Improve Local Business Email Marketing
How Local Businesses Can Tweak Their Email Marketing Although more local businesses are coming around to the fact, there are still many that don’t realize how effective email marketing can be. In fact, 73 percent of Millennials prefer email over other forms of marketing communications, and since they’re currently the largest age cohort in America, it’s a pretty big deal. …
3 Guerrilla Marketing Myths Local Businesses Must Ignore
3 Guerrilla Marketing Myths You Must Ignore Guerrilla marketing is a form of experiential promotion that focuses on novel marketing ideas. When the film Carrie was coming out, for instance, the producers rigged a coffee shop to frighten unexpecting customers who saw a woman show off “telekinetic” powers. These types of marketing ploys can pay off huge, but that’s only …
