How to Grow Your Email Marketing List Offline Email marketing is an integral part of any business’s success. In fact, it works so well that 75% of companies say it offers either good or excellent return on investment. Of course, this is only the case if you have a great email list. While there are countless ways to garner email …
3 Marketing Lessons Chess Can Teach Us
Checkmate: The Marketing Lessons Learned from Chess Being successful in business is all about strategy, and for a company to excel, it must have a great marketing strategy. There are tons of articles out there with “tips” and “how tos” that teach promotional tactics, but these don’t work for every business in every situation. Instead of specific strategies, learning basic …
3 Simple Ways to Build Additional Website Backlinks
How Business Owners Can Build Their Own Backlinks You would be hard pressed to find a business owner who doesn’t at least acknowledge that search engine optimization (SEO) is an important factor in marketing. Upwards of 90 percent of people search online before making any purchase, so the ability to be found is paramount. One great way to increase your …
Online Success Through Offline Marketing
Offline Marketing Tactics to Draw Online Traffic Online marketing strategies have become front stage in the promotional world. There are still, however, several offline marketing techniques that produce great results. In fact, offline tactics have been shown to increase online effectiveness by 40 percent. Additionally, many of these offline strategies have proven effective at creating positive online results. Here are …
3 Ways to Exponentially Increase Your Email Marketing List
3 Tips that Will Make Your Email Marketing List Huge Three out of every four businesses that use email marketing say it offers either a “good” or “excellent” return on investment. For the rest, they might be doing something wrong, so it wouldn’t hurt to bring in a third-party marketing professional to help. When doing so, however, it doesn’t mean …
3 Mistakes You Must Always Avoid with Referral Marketing
Customer Referral Mistakes That Will Ruin Your Marketing The most trusted form of advertising in the world – with over 80 percent of consumers ranking it at the top – is word of mouth. Unlike social media, email and other forms of marketing, though, these referrals are contingent on people being motivated to make them. Luckily, there are ways to …
Is Your Content Marketing Failing? This Could Be Why
3 Reasons Your Content Marketing is Failing There’s no question that content marketing is essential for promoting any local business. In fact, nearly 50 percent of consumers check out 3-5 different pieces of content before even beginning the purchase process. This means a budding entrepreneur who’s not using content marketing is only hurting themselves. As it turns out, though, making …
Content Marketing Trends that will Make 2018 Great
These Content Marketing Trends Can Make 2018 Successful While it might seem a little early to start looking for content marketing trends for 2018, there are certainly current trends that will affect how this form of promotion evolves next year. In fact, many of the advancements that occurred in content marketing in 2017 will likely continue strong throughout all of …
Memorize these Marketing Tips from Toy Story Right Now
Marketing Lessons Right Out of Toy Story There are countless instructional videos out there that can teach you how to effectively market your local business. Of course, these are typically boring, so what’s a budding entrepreneur to do? Luckily, there are a variety of promotional lessons that can be garnered from sources unrelated to marketing. Strangely enough, there are actually …
3 Tips for a Successful Trade Show Marketing
Local Businesses and the Art of Trade Show Marketing Trade shows present a great chance for networking, but at their core, these gatherings are meant for businesses to market their products or services. In fact, trade shows generated a full $12.6 billion in revenue during 2015 alone. This statistic proves that trade show marketing is valuable, but this is only …
