The Local Marketing Benefits You Don’t Already Know Local business owners are in a constant struggle to engage in effective marketing while still outshining their competition. As it turns out, there are a few ways to accomplish both tasks through one strategy, and local marketing is one of them. There are a variety of local marketing benefits out there, but …
3 Online Marketing Tactics That Are Annoying Your Customers
Using These Online Marketing Tactics? Then Your Customers Are Annoyed When using offline marketing methods, it’s hard to ensure that a large audience is reached. After all, only so many people will be driving past that billboard or watching TV when an ad spot is played. Since 87 percent of Americans do use the internet, though, online marketing is obviously …
3 Tips for Increasing Engagement on Marketing Content
How to Increase Engagement on Marketing Content Whether it’s on social media or at trade shows, a prime focus of local business owners should be to increase customer engagement. One of the best ways to pull this off is through content marketing. Budding entrepreneurs realize this, and it’s likely why 77 percent of them increased their content marketing in 2016 …
3 Huge Mistakes Local Businesses Make with Analytics
The Analytics Mistakes that Local Businesses Must Avoid Analytics have provided business owners and marketers alike with a powerful tool for effective promotion. Like any tool in this world, however, it doesn’t amount to much if not properly utilized. Because of this, local business owners need to dodge certain marketing analytics mistakes, and these are three of the most damaging …
The Mobile Marketing Mistakes that Hurt Local Businesses
3 Mobile Marketing Mistakes Local Businesses Must Avoid Mobile marketing has been around for a while, but only a few years ago, it was focused on text messages. By the end of 2015, though, nearly 70 percent of Americans had a smartphone. This meant mobile marketing stepped into an entirely new arena. Fortunately, promotional strategies have evolved as well. If …
Attracting City Visitors Through Local Marketing
3 Ways to Attract Tourists Via Local Marketing Half of all consumers who conduct local searches on their smartphones visit a store within 24 hours. This is a well-known statistic that shows how important local marketing is in attracting community members. As it turns out, though, this type of promotion is also essential for bringing in visitors and tourists. That’s …
3 Local Marketing Mistakes that Can Hurt Your Company
The Local Marketing Mistakes Every Business Must Avoid Even as consumers have the ability to purchase items from around the globe, much of their money is still spent locally. In fact, figures show that upwards of 50 percent of all search queries have local intent. While this proves how important location-specific marketing is, the following local marketing mistakes could seriously …
3 Local Marketing Tips Most Businesses Haven’t Tried
3 Local Marketing Tips You’re Not Using but Should Be Studies have consistently shown that around 80 percent of local mobile searches lead to a purchase within one day. This statistic alone showcases how important local marketing is. It’s so important, in fact, that most businesses engage in this promotional tactic in one way or another. And while they may …
Getting Customers to Purchase After Offering Free Trial
After the Freebie: Turning Them into Paying Customers Regardless of what type of local business you run, you have very likely provided a “freebie” at one point to entice new customers. Sadly, these offers do not always equate to a return client. This does not mean that free offers are pointless, it just means you need to figure out where …
Great Lead Generation Strategies for Shoestring Budgets
Lead Generation Techniques That Small Businesses Can Afford Some small businesses find the perfect spot to reach people in their key demographic, but in most cases, business owners have to work to generate leads. Unfortunately, this can prove time-consuming and sometimes expensive. By utilizing time-tested techniques, however, this does not have to be the case. In fact, these strategies can …
