Creating a Marketing Video with the Prospect of Going Viral The first commercial from startup Dollar Shave Club, for example, landed 4.75 million views almost immediately after being posted. The video was nothing but the CEO acting personable while dropping a few one-liners and visual gags. If your video has wit and real emotion, it could quickly go viral. Here’s …
How Businesses Can Combine Social Media and Offline Marketing
Making Offline Marketing Work together with Social Media Hashtags often generate a 50 percent increase in online engagement for brands that use them. It doesn’t mean, however, that you should only use them online. Upon getting a short and clever hashtag, integrate it in most, if not all, of your marketing materials. Whether it is a billboard or TV ad, …
Buy Multiple Domains. Dominate Your Market
Why would you get another domain if you already have one for your business? Because you can get years of ongoing extra free traffic coming to your business with every strategically bought domain you own. There are many well documented case studies of companies growing their business through strategic buying of multiple domain names, who then dominate specific areas of …
How Local Businesses Can Effectively Do Blog Marketing
Effective Blog Marketing for Local Business Owners Ranking high for online searches is a requirement for a local business. Since half of customers who search for an online service visit a store the same day, there’s no question how important getting noticed in searches truly is. Blogging is one of the best ways a company can pull this off, and …
Video Marketing Mistakes That Are Killing Your Revenue
Avoid These 3 Video Marketing Mistakes to Achieve Success Making Videos Very Long This concept won’t apply to every situation, but for most online videos, length should be kept down between 60 and 90 seconds. After all, 20% of people exit a video within 10 seconds if it does not swiftly engage them. Adding too much time to this only …
3 Tips for Real-Time Marketing Success
3 Strategies for Real-Time Marketing Success Big news stories break every day, but it is extremely hard for most local companies to constantly monitor the web. We do have offline duties to keep a small business running smoothly, after all. Certain new stories and events, however, should be watched closely thanks to the possibility they will create big stories. Ensure …
3 Benefits Local Businesses Get from Guerrilla Marketing
3 Guerrilla Marketing Gains Organizations Should Use There are firms that break the bank on guerrilla marketing. Imagine, for example, how much the Red Bull space jump cost. These advertising models, though, need not be costly. Anything from sidewalk chalk art to impressive window displays can cost an organization next to nothing and still garner interest. Creates Potential for Viral …
3 Marketing Lessons Small Businesses Can Take From Uber
Marketing Lessons from Uber That Can Create Success for Local Businesses If you have ever taken an Uber ride, you were given the choice to immediately rate your ride, and Uber uses this information to constantly enhance itself. Local business owners should try to get quick feedback as well. Offering an incentive for an online review is a great way …
3 Social Media Marketing Myths That Could Kill Your Business
These Social Media Marketing Beliefs Are Hurting Small Businesses Social media marketing has become an important promotional tool for local companies across the country. In fact, 97% of marketers say that they now have a social media strategy in play. As with all marketing endeavors, though, errors can be made. And when it comes down to it, trusting any of …
How Local Businesses Can Do Twitter Marketing In 2016
Updating Twitter Marketing and advertising for 2016 Fads It may sound weird to use a Facebook feature to Twitter marketing, but it does add up. Local business owners can now publish blogs and articles right to Facebook through their Instant Articles application. Twitter will be answering by testing out something similar in 2016. By trying out Instant Articles now, you …
