How Local Businesses Can Tweak Their Email Marketing Although more local businesses are coming around to the fact, there are still many that don’t realize how effective email marketing can be. In fact, 73 percent of Millennials prefer email over other forms of marketing communications, and since they’re currently the largest age cohort in America, it’s a pretty big deal. …
Sales Copywriting or Effective Copywriting?
“Sales copy” is not a dirty word – you just need to think of it more as effective copywriting! For some reason whenever I ask new writers to write some ‘sales copy’ they get all nervous and say they can’t write like that. Maybe they think I want them to write in some kind of foreign language they’ve never written …
3 Guerrilla Marketing Myths Local Businesses Must Ignore
3 Guerrilla Marketing Myths You Must Ignore Guerrilla marketing is a form of experiential promotion that focuses on novel marketing ideas. When the film Carrie was coming out, for instance, the producers rigged a coffee shop to frighten unexpecting customers who saw a woman show off “telekinetic” powers. These types of marketing ploys can pay off huge, but that’s only …
That place where Coke tastes SO good
Now I’ve seen everything. A long long time ago, an ad was expected to fully demonstrate a product. The thinking was an ad is like a sales person, but you’re giving your pitch to many people at the same time. Then time moved on and we learned (correctly) to sell the ‘sizzle’ and not the ‘steak’. Meaning don’t worry so much …
3 Strategies for Local Businesses to Create Effective Facebook Ads
How Local Businesses Can Create Effective Facebook Ads Facebook has long been the king of the hill when it comes to social media. Businesses recognize this, and this has led many to increase their focus on the social platform. This can be seen by the fact that, between 2014 and 2015, businesses increased Facebook ad spending by 122 percent. This …
3 Important Benefits of Nostalgia Marketing
Why Businesses Should Utilize Nostalgia Marketing Nostalgia marketing is the act of using positive memories from previous decades’ cultural aspects as a promotional ploy. Pepsi accomplished this by releasing the Pepsi bottle from ‘Back to the Future,’ and Nintendo has tapped into it by releasing old-school console games. A company doesn’t have to be a multinational corporation, though, to get …
3 Important Benefits of Repurposing Old Content
Repurposing Old Content and the Benefits Received Reusing and repurposing old content may just seem like an easy way to get out of work. In all honesty, it might be a little of that, but 85 percent of the best marketers actually repurpose old content at least occasionally. This could include re-sharing an article, turning it into another format or …
3 Steps to Lower Marketing Costs in 2017
How Local Businesses Can in 2017 Reduce Marketing Costs Marketing costs are one of the most prohibitive yet essential aspects of running a company. In fact, some studies show that the average spent on social media marketing alone is between $4,000 and $7,000 a month. Many budding entrepreneurs are looking to lower marketing costs in 2017, but it needs to be done …
3 Digital Marketing Trends in 2017 for Local Businesses
The Digital Marketing Trends to Watch Out For in 2017 Although local businesses have always focused on promotional tactics, digital marketing is now where much of their money goes. Of course, all the money in the world won’t amount to much if proper strategies aren’t undertaken, and this won’t happen without keeping up with trends. That’s why these digital marketing …
3 Local Business Benefits of Pay-Per-Click Ads
Should Local Businesses Be Using Pay-Per-Click Ads? Local businesses should at least consider using every marketing technique at their disposal once. In the world of digital marketing, this includes pay-per-click (PPC) ads that charge budding entrepreneurs every time someone clicks on their ads. While the efficacy of PPC ads can vary by business type, industry and location, there are at …
