Optimization is Beneficial for Landing Pages Too
Write your copy with purpose – Remember, this isn't a long form sales letter. You have a restricted amount of time and space to get your message across, so use powerful language bursting with perks to win here. The aim is to guide your reader to a desired outcome.
The obvious answer is, yes you would. Let us have a look at 5 ways for optimizing your landing pages for more conversions, whether for sales or lead generation.
5 Methods for Optimizing Your Landing Pages
Exact and to the point – Normally a landing page has one specific objective that you want to make crystal clear upon arrival. You need to tie in your search query with your headlines and copy. Use bullet points to stress benefits and vital information. Use clear, strong calls to action that leave no doubt what the reader needs to do next.
Choose your words meticulously – Include your main keywords and lead your reader to the action you want them to take. You have limited space and time here, so economy is the word of the day. Try and use the most effective language you can.
Do not ignore traditional SEO – Items like title tags, descriptions and keyword intention also really make a difference with landing pages, and can help them rank in Google's search results. Furthermore, by utilizing ideal on-page SEO you are far more likely to get high relevance and quality scores from Facebook and Google with paid ads.
Test several iterations – Make sure to test many versions of your landing pages for headlines, images and color, among other things. While it can take more time, it is an simple way to seriously improve your earnings!
Use social proof and trust evidence – If you can fit in customer reviews, go ahead and do so, and trust seals and badges are also effective. Every bit of trustworthiness you can add will reward you.
If you need help generating leads, please call us. We have an excellent lead generation program where we pay for all your advertising expenses and take all the risk for you. You only pay when you get results. This is a massive undertaking and understandably we're limited in how many companies we can help at any one time. If you're interested and find the program paused or not available, just leave your details and we'll let you know when it re-opens.
