Not converting? See if you are making any of these call to action mistakes
It would be a tragedy to spend weeks and months coming up with a terrific product or service and prep them for market, only to see them fail miserably as a result of an inept or ineffective call to action buttons on your sales page. Regardless if you are crafting sales copy or seeking another action, such as an opt-in to your list, using an effective call to action is the most important thing on your to-do list. Continue reading as we examine 5 way too common call to action mistakes, and why you should avoid them at all costs.
5 Call to action mistakes to avoid like the plague
Missing in action call to action – It would certainly surprise you to see how many sales pages or opt-in pages are totally without a call to action. There may be a Buy Now button, but there's more to your call to action than that, I hope.
Not asking with authority – You have to speak with the authority of one confident enough in their products and services to recommend them whole-heartedly. Focus on the benefits they will receive, and why it's an ideal solution for their needs.
Make sure there is only one call to action – Often times marketers will try and fit in a number of different calls to action on one page. This will only fly on a true e-commerce site. For all others, employ only one call to action per page. Keep it focused and you'll convert better.
Lack of social proof – If you have any testimonials or positive customer reviews or comments, you need to surround your call to action with them. Everyone needs to understand that you've got some credibility in the marketplace, and this helps.
Don't blend in too well – One of the easiest ways to get people to leave your page without taking the action you would like is to make your call to action next to invisible. Although the color schemes and sizes should be complimentary, not making your call to action stand out clearly is shooting yourself in the wallet. Don't do it.
