3 Advertising Points Most Local Businesses Aren't Even Using
Articles on local business marketing tips and advertising advice are a dime a dozen online. Simply looking towards the top few search results, for example, showcases that the same guidelines were recycled by 20 different organizations seeking higher click-through rates. Obviously, dozens of rivals copying the same article usually means vital marketing guidelines get ignored. Here are some of the best that were left on the cutting room floor.
Comment on Industry Related Sites
You could once shoot your internet site up the search rankings by paying IT companies to scatter hundreds of backlinks across the web. Google now keeps a close eye on this, but thankfully, you can create your own valuable backlinks with little to no effort.
Find the most common websites related to your industry, especially forums, and create accounts there. There are normally signature boxes where you can put any information. Keep a backlink to your website here. Take the time to actively get involved in discussion posts, and you will have made your very own backlinks.
Send out a Thank You Note
About 90 percent of commercial thank you notes are actually just emails. This works fine if you run a typical retail shop or something similar. If your consumers are spending a considerable amount of money, though, this isn't enough. Let customers know they really matter by mailing a handwritten thank you card. In most cases, they will share it on social media to display their joyful surprise.
Repost and Repurpose
Many local company owners have finally realized how valuable repurposed content can be. This fundamentally means taking old successful content and recreating it in different formats, such as infographics or videos, to give followers a different chance at it.
What many budding entrepreneurs still don't do, though, is simply repost content without changing a thing. Facebook will throttle your reach if you repost a link too soon after its original post, but give it some time and you will be all set. Statistics show that these reposts can get up to 75 percent of the original post's reach.
