3 Areas Your Small Business Is Dropping the Ball on Content Marketing
Always Promoting the Product
One of the major slip-ups companies make with social media is constantly promoting their product. Unfortunately, businesses make this same exact mistake in their content marketing. It is okay to talk about the greatness of what you are selling from time to time, but it cannot be a nonstop activity. People are looking for true value when they read your content. They want to learn something, and if this is not what happens, the content will fail to appeal to them. Establish useful content related to your industry and go easy on the direct promotion.
Failing to Consider SEO
If you have assembled a strong and loyal social media following, you might think they are enough to get eyes on your content. This is specifically the case if you create great content that is shareable. To tell the truth, though, this simply is not enough. You must focus on optimizing your content for search engine listings also. After all, you'd like more than just your social media following to see the posts. By centering on optimization, you can increase direct traffic to every page on your site.
Failing to Prioritize Content Marketing
Even though more organizations are utilizing content marketing, it does not mean they are prioritizing it. Nearly 30 percent of providers say they haven't yet made creating more engaging content a top priority. Content marketing isn't a part-time job. You must persistently put out great content, or your followers and potential customers will find it elsewhere.
