3 Advantages of Facebook Dark Posts for Companies
Facebook dark posts will help a local business in a variety of ways, but unfortunately, many marketers have never even heard of these posts. After learning about dark posts and the best way to use them, though, the opportunities for enhanced revenue simply start stacking up.
Target Unique Audiences
Facebook dark posts do not show up on a page's feed. Instead, they are only shown to a particular audience that the social media manager selects. While showing fewer people a post might seem counterintuitive, it actually makes sense when you consider the differing tastes of your audience.
A rock band influenced by Pantera and Aerosmith, for example, could appeal to fans of both of those bands. Of course, an “If you like Pantera” ad wouldn't do much for Aerosmith fans. So by using dark posts to target different audiences independently, a small business can appeal to each of their prospective customers on their own level.
Minimizes Clutter on Newsfeed
Since not everything will appeal to every customer, many will feel bombarded when a page they follow starts posting things they have no interest in. Dark posts make this preventable. Instead of tossing up something that will only appeal to some and potentially clutter others' newsfeeds, content can be targeted to those who really care.
See this video on how you would create a “dark” or unpublished Facebook post that you can promote into the News Feeds of Facebook Fans >>>
Solicit Feedback that Is Actually Helpful
If an enterprise is hoping to get feedback on a new product or service, they can reach out to their Facebook fans. Sadly, not every follower is right for the job, and this could result in a business owner having to sift through hundreds of candidates just to find 20 who fit the bill. With dark posts, an agency can seek feedback from specific audiences by targeting keywords and interests. This makes for a competent way to solicit feedback.
Many local business owners haven't heard of Facebook dark posts, and this is hindering them from what they can do on the social media giant. Once they figure out how to effectively utilize the tool, though, there is little that cannot be done with it.
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