How to get more of your content shared across the web
Social sharing is a great way to make sure that your content has exposure to audiences you may not have had access to, and can build your business much quicker than ever before. What's more, it's very easy to set up and implement!
A few excellent reasons for getting your content shared!
To illustrate how social media enmeshed we all are in social media, studies show that Americans are spending about 37 minutes a day on their various social media accounts, even more than their email! And, it appears that about 60 percent of us are doing that from our mobile device of choice.
With so many making purchasing choices based on recommendations from friends and review sites, having your content shared socially in a positive manner only adds to the appeal of your products and services.
And we've saved the very best for last: the incredible reach offered by social media, that enables you to instantly get your brand in front of literally millions of eyeballs you never had a shot at before, now for free!
4 Ways you can ramp up the social media sharing!
- Include social sharing capabilities in your content - If you don't provide them the ability to share it, they won't! Make sure that you prominently display social sharing icons or buttons on each piece of content you put out there, even emails, and make sure you use calls to action to tell them exactly what you'd like them to do! Incentivize if needed!
- Join relevant social media groups and get your brand known - There are large numbers of people in social groups on the major social media sites like Facebook, Google+, LinkedIn and others. Seek out these groups, join the ones you are able to, and begin to make friends. You'll be surprised at the results in a short time!
- Keep it short - Kissmetrics reports those Facebook posts of less than 80 characters are engaged some 66 percent more than longer ones. Keep it brief, and be sure to incorporate a call to action.
- Love those images and videos! - It is well known that images and videos are the most shared items on the web. Studies are now showing that posts with images or videos get a whopping 40 percent more interaction than others that don't have any visuals.