Ways for Local Businesses to turn Customers into Brand Advocates
Stop Overlooking Your Clients as a Powerful Marketing Tool
A cursory online search would provide local company owners with a wealth of marketing strategies. Absent from many of these lists, though, is the thought of using your current clients as marketing tools themselves. Shoppers are twice as likely to mention bad purchase experiences to their friends over positive ones, so word of mouth cannot always be counted on. Thankfully, you have a selection of other methods that will make brand advocates out of your clients.
Provide Social Network Offers
It is rare that buyers will realize that they are acting as brand advocates. Sure they recognize this if they are wearing a branded t-shirt, but most advocacy just isn't this obvious. Providing a social media discount doesn't fall into this category. Everyone who shares a post that promises a discount knows that they are simply spreading the word. If the incentive is a useful one, though, they will do it with pride and without hesitation.
Provide Reduced prices for Special Occasions
Email marketing is the central aspect of making loyal customers, and to do this, companies need to get a bit of information from their client base. Once you have this information, it can be used as a marketing tool.
Someone have an anniversary or birthday coming up? Restaurants, entertainment companies and a variety of other businesses can offer a free gift to the birthday girl or boy. When they come to celebrate, though, they will undoubtedly bring friends along. This equates to more profit and the potential for new clients.
Pay Clients to Market for You
You obviously can't put your clients on the payroll to recruit new clients. When this occurs, they would be employees. You can, however, set up a referral program. Let loyal customers know that, if someone mentions their name on their first visit, you will reward them with a gift card, credit to their bill or some other bonus.
Marketing isn't all about social media and email. Your customers can be just as powerful as any of those tactics. By utilizing the aforementioned points, you can turn customers into brand advocates.
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