3 SEO Tricks for Local Businesses to Compete in the SEO World with Large Companies
Opt for Long Tail Keywords
There are basic keywords that certainly fit into your sector. Unfortunately, it is difficult to compete with the big names on these search terms. Instead, center on creating long tail keywords that people are likely to search for. A swimming pool store, for example, could go for the keyword ‘above ground swimming pool installed' instead of ‘swimming pool store.' Big brands spend less time on long tail keywords, so you have an improved chance of cornering the market.
Completely focus Locally
Around 50 percent of people engaged in local searches will visit a business within a day. This statistic alone is enough to prove you should put time into local SEO. By doing this, though, you will also better compete with big brands.
Wal-Mart, Target, McDonald's and other large corporations don't typically invest much in local SEO. After all, they'd have to spend money and create large amounts of content for every locale they have a presence in. Add your city and surrounding city names to your long tail keywords for great results.
You Should Not Skimp on the Content
Huge corporations have domain authority, great backlinks and large resource pools. What they sometimes fail to focus on, though, is content marketing. They often simply do not have time to create blogs, infographics or other content that focuses on specific niches.
This means that, if you put out excellent content constantly, people will see you as a trusted industry source. This will lead to extra backlinks, more social engagement and a variety of other advantageous factors that will help your company compete.
SEO is the best thing you can do for your website. And as it turns out, you really can compete in the SEO world and take on large corporations. With the right strategies, you could even win.
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