How to Improve Your Local SEO in 7 Easy Steps
Improving the quality of your local SEO doesn't have to be an insurmountable hurdle you'll never overcome. In fact, a few simple tasks can be performed which will get you on the right track, or at least until the next Google algorithm change!
Here is a list of 7 ways you can make your local SEO better.
7 Easy ways to improve your local SEO
Be sure and use local keywords – You'll have a tough time ranking for local search terms if you aren't aware what they are for your business and niche. Good keyword research is a matter of delving deeply into the keywords the market is searching with, the words your competitors is using, and choosing words that lead to outcomes you desire. This will take some time and thought, but it is better done at the beginning than needing to retool later.
NAP data – Make sure your name, address and phone numbers, along with all other identifying data is consistent across all your various web and social platforms. This really is key to keeping a good Google rank.
Local directories – Make sure you claim any listings you find on local directories, regardless of whether you actually created them or not. Take the time to optimize them to line up with all the rest of yours.
Google Local SEO – Getting your site listed on Google+ local is a great way of opening lines of communication with your customers, in addition to being able to respond to any reviews left there. You can also create posts on this.
Acquire reviews – Getting reviews about your products and services is vital to your local rankings. The social proof alone, combined with the citations (links) to your site are invaluable.
Get mobilized – Your customers are on the go, and since 95 percent of smartphone users have used their phone to locate local information, you'd be wise to get in on that while the getting is good. At the very least make sure you have a mobile site that is accessible on all platforms.
Don't forget your social profiles! – Don't make the mistake of assuming that no one seeks you on your social media. These listings, however anemic, still turn up highly in the search results for your business, and should not be ignored.
These ways will improve your local SEO and see that it'll pay off in better search results and more visitors!
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