3 Reasons Why Pokémon Go Isn't the Next Marketing Trend
There is very little chance that you have not heard of today's Pokémon Go craze. In just the first two weeks of its launch, the app saw 15 million downloads from app stores. Due to its overpowering popularity, some have noted using it as a marketing tool, but for small business owners, it may be ideal to have a ‘wait and see' attitude for a few really good reasons.
It May Be a Waste of Time
While Pokémon Go is all the rage now, there is no assurance that it will stay this way. It seems that the next huge thing changes weekly. The popularity of all things, including best-selling mobile games, can die out just as quickly as it came about. If you opt to spend some time focusing on Pokémon Go as a marketing strategy, it is at the expense of proven marketing tactics that will be around long after the game is just a memory.
Data Has Not Yet Proven its Helpfulness
There is not a doubt that Pokémon Go has a substantial following, and if you concentrate on attracting these people, they will likely surface. You need to know, though, that they are only coming for the game. If you place a lure near your store, fans will surely stop by. Whether they will stick around or just go to the next Pokéstop, though, is yet to be determined. You may be not doing anything more than bringing people by for momentary stops.
Bad Press Could affect You
When Pokémon Go first was released, all the news coverage was about its popularity. Recently, though, much of the talk has been negative. People are getting harmed due to not paying attention to their surroundings, and criminals have even begun using the app to acquire victims. Taking the chance of getting hit by potential bad press just isn't worth the chance that people might show up.
