If You Are Not Blogging, You Are Missing these Benefits
When starting out, some business owners think advertising will be as easy as a few paid ads and a Facebook page. It is these business owners who either end up closing up shop or learning a valuable lesson. That lesson is that there are other forms of marketing, and blogging is one of the most essential. The heads of many businesses have taken the step of creating a blog, but far too many haven't come around. The following are just a few reasons this is a horrible decision.
Inbound Clicks Will Skyrocket
There are plenty of intangible and potential benefits related to blogging, but the hard data is where things are most outstanding. Businesses that begin blogging see a 97 percent enhancement in inbound links.
These links add Search Engine Optimization value to the website itself, and visitors from other sites could easily become paying customers. When other websites start seeing a blog as a handy source of information, they will start linking directly to it.
Improves Overall SEO
While inbound links certainly do wonderful things for SEO, blogging in general accomplishes so much more. In fact, blogs that received no inbound links at all would still improve a site's SEO. Simply because more pages are available to be indexed, and online searchers are more inclined to come across them. Internal linking between pages on the same site can also help in this endeavor.
Strengthen Other Digital Marketing Forms
Blogging can also do wonderful things for a organization's other forms of marketing. By embedding videos directly into blogs, for instance, the view count on the video will go up in addition to getting more eyes on it. Blogging also gives local companies the opportunity to post original content on their social media pages that actually results in improved traffic to the main site.
