10 Tips to Help with Small Business Marketing
Why are we always wanting the easy way out, when we have tried and true methods to help us improve our marketing right in front of us? Try and shut out all of the noise generated by the next shiny new toy, and focus on some of the basics that can make an almost instant and long-term improvement in your business. Don't forget the Pareto Principle, which tells us that 80 percent of your results will come from 20 percent of your efforts.
Ten good ways to improve your marketing
- Use a company blog – There is no better way to brand yourself or your business than from the consistent use of a company blog. It's your voice, use it!
- Be specific in what you do and offer – Don't try to market all things to all people! Decide what you want to focus on and master it.
- Highlight benefits, not features – Everybody wants to know what's in it for them. Don't bore them with how, let them know why!
- Be value driven – Aim to over-deliver on value. You'll be very glad you did.
- Be active in social media – Look to relate with your audience on the social media of your choosing. This is a great method to build relationships.
- Use video – Even if you're camera-shy, find a way to employ video in your business, as that's where everybody is right now!
- Listen to your people – Both your employees along with customers and subscribers.
- Use autoresponders – Make your life easier: use autoresponder email sequences to really get your newest subscribers up to date.
- Care for your existing customers – It's several times harder to get a new customer than it is to re-sell a current one. Remember that!
- Use calls to action – While this one may be last on the list, it's extremely important. Ask for the action! Whether it's a sale, optin, webinar, or watching a video, be sure to use a call to action, or you may as well not be bothering at all!
