See What You Don't Know About Social Media
Keeping on top of all that is evolving on a really daily basis is a full-time activity by any measure. In addition, a lot of us have just now accepted the fact that we indeed have to be not merely involved with social media, but actively marketing on it. So how in the world are we supposed to stay on top of best practices for all of this? Allow us to aid you with that. Below are some of the many things you may not know about social media marketing.
What you might not know about social media
It's a mindblowing opportunity – The possibility of reaching vast untapped audiences that you would never have had a shot at in a million years, and all for free or a very small outlay, should get any marketer with even a thread pulse excited. This has got even huge brands leaping into social media with passion.
Valuable, visual content wins the day – While it has mushroomed in terms of opportunity, it has also become so large that content that screams “mediocre” will be consigned to the virtual dust bin. Furthermore, if your content either is or includes a visual element, like images or videos, so much the better! Everyone is much more likely to watch than read these days.
Engagement matters – You actually need to be present, and participate. Assigning the social media task to the intern fresh out of high school might be appropriate in terms of technical savvy, but it'll often woefully miss the mark with regards to the needs of your business engagement.
Post often – If you decide to post once a week, or when Jupiter is in some sort of phase, you'll be quite lonely in regards to social interaction. Put your company out there on a regular basis. You'll know fairly quickly what number is right for you.
Strive for quality – If the main source of your content is a tattered book of quotes, many from people you've never even heard of, then you might want to rethink your strategy. Feed your audience interesting, engaging and useful content that is intended to help them. You'll discover that they may actually come around more often when that happens.
