You Don't Ever need to Buy These SEO Services Again
If you're simply trying to rank your site and you run into offers to help you do precisely that for a measly fee of $299 (or a lot more) it can be difficult to know what to do. I mean, not all of us are fully up to date on what's working presently in the search engines, and it can be very easy to take them up on their offers.
Unfortunately there's no easy answer. A lot of the SEO advice you see comes with a price tag, that is, someone looking to sell you something. SEO is one of those things that morph as time goes by, and there's no guarantee that what worked a year ago has any hope of doing anything for you now. Even worse, it might even hurt you irreparably.
While it's true it can be nearly impossible to keep up with SEO unless you're working in it, there are some SEO services that have been shown to have outlived their usefulness. Let's take note of 5 of them.
5 SEO Services to No Longer Buy
- Yelp, Yellow Pages and Yext – I'm wanting to say anything that begins with “Y”, but I can't bring myself to add in Yahoo. (Yet) Each of these companies claim to help raise your local rankings in the search engines, but you can do what they do for free, and avoid the negatives associated with each. Yelp for example has run into many problems. Any review sites can potentially fall from grace so beware.
- Any search engine submission service – Most search engines, Google especially, PREFER to find your pages on their own by crawling them. Being sure you create relevant and timely content, and share it socially does all they want to do for you and more.
- Spun content to oodles of pages – Since we all know that Content is King, many kings would be good, right? Not so much. The practice of taking your articles or blog posts, spinning the holy mother out of it, and submitting it all over the place was the cause for the recent Penguin update.
- Link farms – Creating linkwheels and link pyramids worked like a charm for a long time. To succeed with this now, you need to be smarter than Google. If you are, proceed with glee!
- Buying backlinks – Purchasing backlinks, particularly run of site links, are easily discoverable by Google, who will slap your site hard. These days, getting legitimate backlinks is easier than ever, so why risk it?
