Content Syndication — Spread Your Words Quickly and Easily
Now that we (properly) have a renewed emphasis on content marketing, we thought we would present a tactic that is somewhat little-used. Content syndication is a great way to get your best content spread around the Web with fairly little effort. The reasons you'll want to dive headlong into content syndication are numerous.
“Syndication refers to the websites providing information and the websites displaying it. For the receiving site, content syndication is an effective way of adding greater depth and immediacy of information to its pages, making it more attractive to users. For the transmitting site, syndication drives exposure across numerous online platforms. This generates new traffic for the transmitting site—making syndication an easy and relatively cheap, or even free, form of advertisement.” (From: Wikipedia)
5 Great ways to syndicate your content!
- Paid content syndication – Sites like Outbrain and Taboola, while paid solutions, help you to get your content viewed on sites like Time, The Washington Post, CNN and among others. They are self-serve platforms that are available for the smaller marketer.
- Industry specific blogs – Free solutions are plentiful in your own market. You only need to search them out. Sites that are relevant to your audience, yet not direct competitors, (we should be so lucky!) are always in search of quality content.
- Document sharing sites – Another no-brainer is to place content in the various document sharing sites like Slideshare, Scribd, DocStoc and others. These sites are highly trafficked, and if your content offers quality you'll get a ton of views and backlinks as they are shared and downloaded. Simple to do, and there's no approval process.
- Submit to content aggregators – There are actually sites that aggregate content writing from around the web, and some of these have developed into some of the biggest sites out there today. Think Mashable, TechCrunch, etc. You'll be a little more likely to get your content submitted to the likes of AllTop and 9Rules.
- Plunder the blogging networks – Last but not least, submit your posts to blog networks like BlogEngage and Bloggersbase. They receive many visitors, and you will boost your visibility a lot more here.
