Don’t Stand for Ugly Marketing Emails – Do Something About It!
It’s tough enough to make sure your email marketing messages make it through without making the job all the more tedious. Making certain you are optimizing your marketing emails could be the difference in success or failure in your campaigns, especially as mobile email open rates are increasing rapidly.
Mobile email open rates are on fire!
Mobile email is now the most opened email, exceeding desktop with a robust 36 percent, according to Knotice.com. Combine that with the fact that email is the preferred online communication mode of 74 percent of all adults, and you see why it's so important. And it's not just phones either. Tablets are beginning to take a major share also, as ReturnPath reports that iPhones account for 59 percent, iPads 26 percent, Androids 14 percent and Windows phones bringing up the rear at less than 1 percent.
Some tips for optimizing your marketing emails
So just how do you go about optimizing your marketing emails? Don't fear, we won’t leave you in the lurch! Here are some must-do tips that really help make sure your messaging shows up the way you’ve intended it to!
- Keep your messages short. People, especially on mobile devices, have a short attention span. Make punchy, enticing subject lines and material that keeps the reader engaged.
- Keep image files small, as large files take significantly longer to load, you don’t want people exiting before they even get a chance to see what you’ve got!
- Keep your font sizes in your main content a minimum of 14, and headlines around 30. Anything under 13 will get automatically changed by the iPhone, and can destroy your formatting.
- Make your calls to action large enough for easy tapping. An average adult finger covers about 45 pixels, so keep that in mind.
- Make sure you test your marketing emails on the different mobile platforms before hitting the send button! This can be worth the couple of minutes it will take!
Optimizing your emails for mobile isn’t a little something you should get to when you can – it's something you should do today! You can be sure your competition is!
