How to use Marketing Orchestration to Link Your Campaigns

So this could be a term you haven't heard about yet, but you will soon. Marketing orchestration means ending standalone, “siloed” campaigns in favor of an approach which utilizes multiple channels in concert with one another, delivering an individualized customer experience.

What this means is we can utilize all of these different channels we are currently marketing with, and have them act in concert with each other, delivering a unique experience to the customer. There are hints of this now, as what Google is attempting to do with its suite of web tools and services, even so is just the beginning of what promises to be a tsunami of options in regards to orchestrating your marketing.

Why marketing orchestration is an idea whose time has come!

Some of the reasons why marketing orchestration is a great idea may be obvious to you. Others; not so much.

First is the promise of a broader reach and exposure via social sharing through various channels working together. Your email is tied in with your social media, your video likewise and social media together with your content marketing efforts, and mobile with all the above. It turns into a potent combination that generates leads faster and in greater quantities than in the past.

You'll also benefit from enhanced abilities to develop and authorize your brand. Whenever you show up where your customers are spending time via their preferred communication, you'll be a lot more likely to be shared socially. At the end of the day, marketing orchestration will be a time saver, as a great deal of this will be automated. (Think IFTTT)

Some ideas to help you begin marketing orchestration

Here are some ways to begin utilizing marketing orchestration.

• Look into ways to cross promote via your various social media channels. Publicize blog posts and videos through social media.
• Encourage social sharing. Some individuals who view this may well have significant social channels of their own, which you have not yet been shown to.
• Set up any email templates, blogs, videos and other content to include ways to socially share your content.
• Meet your people where they are, and don't attempt to fit them in the same box. What your Facebook people want might not be identical to those reading your LinkedIn posts.

As the technology to integrate your channels becomes more evolved, it will get increasingly easier to profit from this.