Creating a Content Marketing Plan is a Necessary First Step!
The lifeblood of all businesses on the internet is content. It's what your readers come to see and study, and without fresh, innovative compelling content, your business really has nothing to say.
It doesn't matter if you sell the greatest widget ever to come down the pike; if you can't or won't articulate that in several forms of web content in a regular fashion, nobody will care.
But how do we make this happen? The simplest and best way is by the creation of a content marketing plan, which enables you to maintain a steady stream of content flowing into your site, and boosting your search rankings at the same time. Let's look at four steps toward developing a workable content marketing plan.
Creating your content marketing plan
Determine who your audience is and what they want – Every business is unique in that it has a demographic singular unto itself. You have a set of customers and people interested in what you do that is yours and yours alone. Identifying this audience and getting an idea of what it is they would like to know, and dovetailing that with your business goals is the task here.
Choose your types of content – You aren't limited to merely blog posts; you have the whole content world at your feet these days. Never has it been so simple to create so many different types of web content, such as videos, podcasts, unique imagery, infographics, webinars and more. Determine which forms work best for you and start producing.
Post new content regularly – If you post once a month, or even once per week, you might as well not do it at all. Statistics show that companies that create 15 blog posts each month average 1,200 new leads per month. And that's just blog posts; not even including all the other types of content you'll be producing.
Market your content – Simply creating it isn't enough, you'll want to promote your content. With millions of new web pages showing up on the internet daily, it can be difficult to have your voice heard. Promote your content via your social media channels, cross promotions, and even paid ads if appropriate.
Comments
Hi Rudy, content is the foundation of any successful online marketing campaign. I feel businesses of all size can benefit from implementing a solid content marketing strategy. Thanks a lot for posting these tips.