How to Convert More Visitors into Customers in 2014
We all know that it's easier to sell to existing customers than to find lots of new ones, so it only makes sense to ensure we are doing the best job possible optimizing the sales funnel for conversions. This helps not only boost sales form existing traffic, but from any new visitors as well!
In 2014 it should be a goal to not only increase traffic to our sites, but also to do a better job of converting those that do make an appearance. I'd go for a 1 percent rise in conversion over a 1 percent increase in traffic any day!
5 Tips on how to win with conversion rate optimization
- One page serves one purpose – Having a single, clear purpose each and every page will serve to make not just your conversions better, but in addition your search engine rankings. Be sure not to clutter your pages with extraneous links, and banners that detract from the primary goal of the page.
- Optimize all of your funnel – Conversion rate optimization also includes any content or page that is part of your marketing message. Meaning your emails, landing and squeeze pages, social media pages and more. Everything needs to be working in concert to send a clear, unified sales message.
- Check your site speed – A slow loading page is the biggest reason people will leave your site. It can also contribute (negatively) to your search engine rankings, as a high bounce rate is a part of the Google search algorithm. If you need help determining where your problems lie in this area, try YSlow.
- Content and conversions go hand in hand! – Seems like everyone is looking at a content initiative this year, and that's a good thing, but only if you do it with the idea of increasing your conversions at the same time. Optimize all of the content you publish for conversions, and keep it all in step with your primary conversion goals.
- Test and test again! – Even a tiny percentage gain in conversion rates can lead to a significant financial difference. Make it a part of the process to test all aspects of your sales and conversion process.
