How to Use Google Local to Connect with Buyers
Ever since Google merged with Google Places to be Google Local, there’s been uncertainty as to how to use this platform for business. It has now become much clearer. Companies are beginning to see the tremendous opportunity Google Local is offering, and they’re finding innovative ways to find buyers and prospects.
Let’s see how you can do that too! Here are some ideas to help you get started with Google Local:
- Be sure your Google Local page stands out – The first and probably most important task is to make sure that your page is entirely completed. Fill in all text areas that are asked for, as this makes a difference in how Google ranks your page. Also, have a ton of images, as this also affects the ranking of your page. There’s also the advantage of being able to present a vivid look at your site and merchandise.
- Use the search function to prospect – Using Google to look for prospects and hook up with potential customers is incredibly easy! The search bar at the top of your Google page will help you find folks that are discussing your niche or company. Add them to your Circles and start the connection process!
- Engage with Google Communities or video – A great way to leverage your Google Local page is by engaging directly with your people in Google ‘Communities’ or via video chats. One amazing example of a company that has gotten this down is Cadbury. You can also lead people to tempting offers and coupons that can be accessed directly from your site. This is an great method to convert Google visitors to onsite buyers.
- Use Google Hangouts as a media channel – There are a variety of methods to use this versatile tool to pump up your business. You can conduct webinars, training sessions, online press conferences, offer free consults (related to your business) and even host your very own show. Google records these sessions, sends you the file, which you can then upload to YouTube. Beginning to see the possibilities?
