Effective Blog Marketing for Local Business Owners
Ranking high for online searches is a requirement for a local business. Since half of customers who search for an online service visit a store the same day, there's no question how important getting noticed in searches truly is. Blogging is one of the best ways a company can pull this off, and the following marketing strategies can ensure your blog gets noticed.
Change Keyword Usage
While a bookstore would be careless to not use “bookstore” as a keyword, it's important to remember the competition for such a common term. Instead, small businesses should put a heavy focus on long tail keywords.
Instead of just “bookstore,” the business should use “book stores in Chicago,” “used book stores in Sacramento” or something similar. These long tail keywords are better in a world where ordinary speech is used in search, thanks to Siri, and local marketing is vital.
Set up Guest Posts
It can be hard for a company to get its content seen on a large scale, but this is less complicated if they create guest blogs. Take your best content and submit it to industry leading blogs that accept guest posts. While the industry blog will get the vast majority of traffic, it will undoubtedly bring a significant amount your way as well.
Use Other Marketing Applications to Promote Blogs
While specializing in strong seo strategies will help your blog get noticed, you need to remember that organic reach can take time. This makes promoting your blog on other platforms crucial.
Whenever you put up a new post, share it straight to social media. Take time to send out an email newsletter for especially interesting blogs as well. The best way to get the word out is to use the tools already at your disposal.
